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Healthy Baby And Mother Partner Companies

Innovation and the idea of the triple bottom line has always been important to us at CastleWare Baby. Over the years we have watched the creation and expansion of some really amazing businesses as they create cutting edge products that put people and planet on the same level of importance as profit. So it only makes sense that we would want to share some of these products with our customers which is why we started our Healthy Baby and Healthy Mother category of products. We think you will be as impressed with them as we are!

HEVEA Hevea whale and turtle natural rubber bath toys, grey whale and green turtleHevea natural rubber bath duck, Kawan, yellow with orange bill

Hevea was founded in Denmark in 2009 by Terese Hoffeldt who at the time was a new mother and just like all of us she was concerned about the products she was surrounding her daughter with. While looking for alternatives to plastic she became increasingly  frustrated by the lack of products available, but instead of giving up she researched alternatives herself, once she became aware of natural rubber she started to see the endless possibilities natural rubber offered. Back in 2009 the potential for natural rubber, or Hevea Brasiliensis products was not very well known. As Terese learned about the material and what was possible she realized it was a material that was very unique; not only long lasting and sustainable but also safe for babies and biodegradable. 

Geographically, the Hevea company is unique. Since headquartered in Denmark their design philosophy is inherently Danish but the Hevea tree grows mainly in Southeast Asia making it essential that their production is located close to the plantations where the skills and facilities are available. Unifying the beautiful design with clear functionality is the core of the renowned Danish design tradition.

Why do we love Hevea? Because they go the extra mile to use the natural and safe ingredient, not the synthetic alternative. The company’s name tells the story, Hevea is the Latin name for the rubber tree Hevea Brasiliensis. The natural rubber it produces is the foundation for their product line. Using natural rubber, rather than synthetic rubber made from oil, acts against climate change by increasing the number of trees and cutting back on the use of fossil fuels.

We also love that all of Hevea’s package is FSC certified. The FSC trademark on paper is a guarantee that the paper or timber comes from a responsibly managed forest which helps prevent deforestation and degradation. This is important for millions of people who depend on the forest for their livelihood and of course, for the overall environment.

Lastly we love Hevea because their products are darling, practical and well made.They make great gifts that you can feel good about giving and the recipient will actually love and use!


Meliora was founded in2013 by Kate Jakubas who holds a masters degree in environmental engineering. Inspired by a successful campaign spear-headed by the non profit organization, Women’s Voices For The Earth that aimed to reduce the amount of 1,4 dioxane in Tide detergent; the passion and commitment shown by the volunteers in this campaign proved to Kate that there was a demand for safer cleaner products. She was also very aware of the fact that the best way to effect change in the marketplace was to build a brand that is simultaneously financially successful, selective about ingredients and transparent about safety standards. Happily, Meliora continues to fulfill this tall order to this day. From their first day in business, they have disclosed every ingredient in every product right on the label. 

Their name says it all. Meliora in Latin means better, and that’s what they continually strive to do as a company which is why we love them.

Meliora powdered laundry container with eco safe ingredients listed on the front

~All of their home cleaning and laundry products are MADE SAFE certified, ensuring they’re as friendly for your home and planet as possible. 

~No synthetic fragrances, dyes, optical brighteners or preservatives, and every ingredient is listed on the front of every product. 

~Their products work! To get your home and clothes clean. 

~Meliora is B Corp certified which means their business practices are evaluated and audited by a third party.

~Meliora is a woman owned and made in the USA company. Their factory on the West Side of Chicago does everything from making soap to packaging the finished products. Everything they make, they make themselves and they are proud of the fact that they have developed every detail of the process, and rightly so!